ALL ABOUT AMAZON PRODUCT LISTING

All About Amazon Listing

Have you been struck what to do after the products are listed in Amazon? But you know what product listing has many layers of work for the traffic to drive in. Let’s get started one by one. Understand the depth of marketing.

Four important components of listing.

1. Title.
2. Product images.
3. Bullet points.
4. Description.

So first comes the TITLE. Just think if I’m starting with a big story and ending with the concept to explain, won’t you get bored? Exactly right, so keep in mind all the information should be “STRAIGHT TO THE POINT”. Here are some examples of good and bad title.

Consider, Brand name is ABC

Bad title: 

ABC Women’s kurta / ladies kurta for festival / women’s festive kurta / latest collection of kurta / new design kurta / blue colour kurta.

Good Title: 

ABC Women’s kurta Blue Colour – Small Size.

Title Format: We need to include following attributes in title.

• Brand name
• Colour or flavour or variant
• Size or quantity
• Keywords

Here are few tips for good and precise title.

• Use capital letter for first words, (except and, for etc.) to make it attractive.
• Use “and” instead of &.
• Use numbers instead of number text. (Use “10” instead of “Ten”).
• Neglect using promotional and discounted words. (Eg: Best, Quality, super)
• Spell out the measurements like Inch, Grams, Pounds etc.
• Always use the brand name in the first, then the keyword and the variant type.
• Strictly follow the guidelines.
  

Coming to the important attribute:  KEYWORDS. – Always use the primary keyword in the title. Think in the perspective of the Buyer, keywords will be right on track.

Let’s start from the scratch :) Optimize the "title".